Editing GA4 Traffic Sources

== Source dimensions ==

* '''Source''' is the specific place that referred traffic, e.g. google, email, or direct <ref>[https://support.google.com/analytics/answer/11080067 Scopes of traffic-source dimensions] - Google Analytics Help</ref>
* '''Medium''' is the type of referrer, e.g. "organic", "paid search" or "CPC", "direct" 
* '''Name''' would be the name of a marketing campaign responsible for referring the user
* '''Channel group''' refers to predefined categories of the website's traffic sources, e.g. "organic search" for searching through Google, Bing, DuckDuckGo, etc.

== Traffic hierarchy ==

Organized first by '''users''', then by individual '''sessions''' on the site for each user, and finally '''events''' within the sessions.

=== First user ===

'''First user''' refers to how a user was acquired on their first session on the site, ignoring traffic sources for any subsequent sessions. 

For example, a visitor finds the site through a Google search. They bookmark the site, then leave. In the following days, they click on their bookmark to return to the site. We use '''first user''' to determine how the visitor was acquired originally.

'''Session''' 

'''Events'''

== Reports ==

=== First user acquisition ===

'''Reports''' > '''Acquisition''' > '''User acquisition'''

Here we're looking at how individual users first found the site.

=== Traffic acquisition ===

Here we're looking at sessions regardless of the users. So how both new users and returning users are finding the site.

== See also ==
<references />
[[Category:Web Development]][[Category:Analytics]]