GTM Data Layer: Revision history

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29 December 2024

  • curprev 16:2716:27, 29 December 2024‎ Video8 talk contribs‎ 1,394 bytes +157‎ No edit summary undo
  • curprev 16:2616:26, 29 December 2024‎ Video8 talk contribs‎ 1,237 bytes +1,237‎ Created page with "This JavaScript is added in the header of the website: <syntaxhighlight lang="javascript"> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } </syntaxhighlight> The `dataLayer` collection is sent to Google Tag Manager. The `gtag()` function is a convenience for sending this data. After the document content is loaded, it can be used to send event data to GTM. <syntaxhighlight lang="javascript"> gtag("event", "purchase", {..."
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