GA4 Segments: Difference between revisions
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(Created page with "'''Segments''' are a way to filter down traffic based on some characteristic. Some built-in segments are direct traffic, organic traffic, paid traffic, mobile traffic, web traffic. Custom segments allow the creation of reports for specific conditions. For example, creating a segment for visits that include a `purchase` event. Then reports can be created that show which sources led to that event. Or breaking down the purchases by platform or by geographic region. C...") |
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Revision as of 17:04, 29 December 2024
Segments are a way to filter down traffic based on some characteristic.
Some built-in segments are direct traffic, organic traffic, paid traffic, mobile traffic, web traffic.
Custom segments allow the creation of reports for specific conditions. For example, creating a segment for visits that include a purchase event. Then reports can be created that show which sources led to that event. Or breaking down the purchases by platform or by geographic region.