Viewing search terms in GA4: Difference between revisions
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(Created page with "== Overview == Organic search terms are not available by default. The search term is passed in a query string to Google's server which in turn provides the link that a user clicks go arrive at the site. The keyword is thus not necessarily available when the request is made for a landing page on the site. <ref>[https://measureschool.com/keywords-in-google-analytics-4/ How to see keywords in Google Analytics 4] - Measure School</ref> There are also privacy concerns aroun...") |
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Revision as of 18:30, 30 December 2024
Overview
Organic search terms are not available by default. The search term is passed in a query string to Google's server which in turn provides the link that a user clicks go arrive at the site. The keyword is thus not necessarily available when the request is made for a landing page on the site. [1]
There are also privacy concerns around revealing people's search terms.
Reference
- ↑ How to see keywords in Google Analytics 4 - Measure School