Viewing search terms in GA4: Difference between revisions

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(Created page with "== Overview == Organic search terms are not available by default. The search term is passed in a query string to Google's server which in turn provides the link that a user clicks go arrive at the site. The keyword is thus not necessarily available when the request is made for a landing page on the site. <ref>[https://measureschool.com/keywords-in-google-analytics-4/ How to see keywords in Google Analytics 4] - Measure School</ref> There are also privacy concerns aroun...")
 
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There are also privacy concerns around revealing people's search terms.  
There are also privacy concerns around revealing people's search terms.  
== Paid search ==
Paid search terms are found in the '''Acquisition''' reports.
* '''GA4''' > '''Reports''' > '''Acquisition''' > '''Overview''' > '''Sessions by Google Ads Campaign''' panel > '''View Google Ads campaigns'''
* Change dimensions from "Session Google Ads campaign" to "Session Google Ads keyword text"
== Organic search ==
=== Connecting with Google Search Console ===
The property must be connected with Google Search Console to allow access to the search queries.
* '''GA4''' > '''Admin''' > '''Product Links''' panel > '''Search Console Links'''
* Click the '''Link''' button.
* Click '''Choose accounts'''
* A page with available properties will be displayed. If the site is in this list, check its checkbox and click '''Confirm'''.
* If the property is not in the list, click '''Add a property'''
* There is a dropdown at the upper left with the list of available properties (same as on the previous page) > Select '''Add property'''
* '''Select property type''' dialog > enter the domain name under '''Domain'''
* A 2nd dialog will appear requesting verification for the domain. A TXT record is provided that allows verification.
* In cPanel for the hosting account for the domain > '''Domains''' > '''Zone Editor''' > '''Manage''' button for the domain in question > '''Add Record'''
** '''Zone name:''' ''mydomain.com''
** '''Type:''' TXT
** '''Record:''' ''(The record provided in the Google Search Console verification dialog)''
** Save the record and wait a few minutes for the DNS to propagate.
* Click '''Verify''' and receive a confirmation message.
* Return to GA4 Admin and refresh the page. The domain should now be displayed in the list. Click its checkbox and press '''Confirm'''.
Continue with '''Link setup'''
* Click '''Next ''' after setting the search console account.
* Select '''Web stream''' and click '''Next'''.
* Review and submit.
=== Add Search Console to GA4 reports ===
* '''GA4''' > '''Reports''' > '''Library''' (at the bottom of the sidebar)
* '''Search Console''' should be available under '''Collections'''
** Refresh the page if '''Search Console''' isn't visible.
** Some collections overflow to the right and aren't immediately visible. Click the right arrow if '''Search Console''' isn't visible.
* Publish '''Search Console''' and its reports will now be available under '''GA4''' > '''Reports'''
It takes time for the query data to be available in the reports.


== Reference ==
== Reference ==

Latest revision as of 19:05, 30 December 2024

Overview[edit]

Organic search terms are not available by default. The search term is passed in a query string to Google's server which in turn provides the link that a user clicks go arrive at the site. The keyword is thus not necessarily available when the request is made for a landing page on the site. [1]

There are also privacy concerns around revealing people's search terms.

[edit]

Paid search terms are found in the Acquisition reports.

  • GA4 > Reports > Acquisition > Overview > Sessions by Google Ads Campaign panel > View Google Ads campaigns
  • Change dimensions from "Session Google Ads campaign" to "Session Google Ads keyword text"

Organic search[edit]

Connecting with Google Search Console[edit]

The property must be connected with Google Search Console to allow access to the search queries.

  • GA4 > Admin > Product Links panel > Search Console Links
  • Click the Link button.
  • Click Choose accounts
  • A page with available properties will be displayed. If the site is in this list, check its checkbox and click Confirm.
  • If the property is not in the list, click Add a property
  • There is a dropdown at the upper left with the list of available properties (same as on the previous page) > Select Add property
  • Select property type dialog > enter the domain name under Domain
  • A 2nd dialog will appear requesting verification for the domain. A TXT record is provided that allows verification.
  • In cPanel for the hosting account for the domain > Domains > Zone Editor > Manage button for the domain in question > Add Record
    • Zone name: mydomain.com
    • Type: TXT
    • Record: (The record provided in the Google Search Console verification dialog)
    • Save the record and wait a few minutes for the DNS to propagate.
  • Click Verify and receive a confirmation message.
  • Return to GA4 Admin and refresh the page. The domain should now be displayed in the list. Click its checkbox and press Confirm.

Continue with Link setup

  • Click Next after setting the search console account.
  • Select Web stream and click Next.
  • Review and submit.

Add Search Console to GA4 reports[edit]

  • GA4 > Reports > Library (at the bottom of the sidebar)
  • Search Console should be available under Collections
    • Refresh the page if Search Console isn't visible.
    • Some collections overflow to the right and aren't immediately visible. Click the right arrow if Search Console isn't visible.
  • Publish Search Console and its reports will now be available under GA4 > Reports

It takes time for the query data to be available in the reports.

Reference[edit]

  1. ↑ How to see keywords in Google Analytics 4 - Measure School
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