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• 17:04, 29 December 2024 Video8 talk contribs created page GA4 Segments (Created page with "'''Segments''' are a way to filter down traffic based on some characteristic. Some built-in segments are direct traffic, organic traffic, paid traffic, mobile traffic, web traffic. Custom segments allow the creation of reports for specific conditions. For example, creating a segment for visits that include a `purchase` event. Then reports can be created that show which sources led to that event. Or breaking down the purchases by platform or by geographic region. C...")